20 Years; 20 Stories: Hometown Banking Makes the Difference
/ VP, North Dirksen Branch Manager
Aimee Craft recalls hearing the news spread through town that INB was acquiring Riverton Community Bank in 2004.
“As a Riverton native, I remember when INB took over and everyone was concerned because they were bought out by a ‘big’ bank!” she says. “Since Riverton Community Bank didn’t have any other branches, it seemed like INB was huge compared to what they were used to.”
INB settled easily into the Riverton community though, and Aimee joined the staff in 2006. Now she serves as the assistant branch manager.
Bank, Aimee, at Home in Riverton
“INB appealed to me because it was close to home, and I came from a large bank so I liked that INB was smaller,” she says. “I love being able to work in the community I grew up in and have the ability to volunteer and help our community grow.”
Even in the last 13 years, Aimee has seen branch foot traffic decrease significantly as customers do more banking online and less in person. But that hasn’t changed INB’s overall culture.
“INB is a bank that truly cares for their employees and their customers. Even though everyone is using online banking and direct deposit, we find a way to be intentional about one-on-one connection,” she says.
Like INB’s other communities, Riverton has embraced the bank – and INB has prospered in our branches and offices across Central Illinois and the St. Louis region.
“It’s great to see a bank that started out so small be able to grow and thrive for 20 years,” Aimee says. “INB has been successful in our community because even though we have grown in size, they treat their customers as a hometown bank. Looking ahead, I believe we will continue to grow with technology and excellent customer service!”