Expected Service Leads to Unexpected Growth in Bloomington-Normal

6/27/2017

By Marilyn Titone Schaefer
AVP, Communications Director

Bloomington branch

INB has helped hundreds of people buy homes in the Bloomington area since the bank opened a loan office in Bloomington in December 2012.

This tremendous mortgage growth, combined with a strong base of local business customers, helped INB reach its goal of opening a full service bank two years earlier than originally planned.

Exceeding Expectations

John Wilson, INB’s chief lender, credits the mortgage team for the expansion that exceeded expectations. When INB opened the loan office, John explains the bank needed to generate $50 million in loans. We exceeded those expectations which allowed us to build a full-service branch in the community.

The branch can accept deposits — something a loan office can’t do — and deposits are a critical piece of the lending mix. The more loans a bank makes, the more money it needs to make those loans. The money typically comes to the bank in the form of customer deposits.

Space Designed for Today’s Banking Needs

INB chose to build its Bloomington branch at the corner of East Washington and Prospect roads because of the location’s visibility. Also, the building had been a bank, so drive-up lanes were already in place.

“The space was really worn down, though,” John explains. “We had everything ripped out inside to the bricks . . . the space had been two building that weren’t flush. To remedy that, we got rid of the step down between buildings. We added offices. We redid the parking lot; replaced the fascia.”

As the construction crew took out the building’s old, paneled walls, designers began filling in the details needed to make the space a modern banking facility. Instead of traditional teller lines, the branch has space in the lobby for customers to quickly make deposits or sit down with a banker for a private conversation. A coffee bar, TV, modern furniture and commissioned artwork give the space a distinctive look and feel.

Making Banking Easy in Bloomington-Normal

A nice, visible building is only part of the story. INB also recently hired key staff to make sure things run as they should. “We’re already strong in the Bloomington market when it comes to mortgage loans,” John says, yet he expects our newest lender, Mark Larsen, to really help get our name out in the community. 

Commercial Lender Chris Thoennes came to INB to build our commercial lending program in Bloomington. Chris, a lifelong resident of the area, says he believes INB lives up to its tagline of “We Make Banking Easy.” “It may sound cliché,” he says, “but I’ve seen it in action. I’m able to take really good care of our customers.”

Chris adds that Bloomington-Normal is a great market for business. “People naturally think of State Farm, but our strong economic engine is actually comprised of a diverse group of industries and sectors.”

He notes that the community’s leaders do a great job with economic development. “There’s a concerted effort to leverage our community’s strengths to achieve growth and sustainability,” he says.

All Posts