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Business Profile

Rescue!

The early 1980s represented a time of discovery in the new field of pheromone research. And while most research focused on largescale farming operations, Rod Schneidmiller saw opportunity with consumers. He began creating insect traps, first in his kitchen and then—as with so many entrepreneurial success stories—in his garage. Today, that “garage” has grown to 168,000 square feet of space devoted to developing non-toxic, environmentally-friendly pest traps, a solution called “bio-pesticides.”

Rescue’s success—with a full line of globally-distributed products at retail giants such as WalMart and Home Depot—ties back to Rod’s beginnings in his kitchen and his garage. Or perhaps back to his earliest beginnings as a rural farm kid instilled with solid values. “The ordinary can be extraordinary,” he says. “Keep your word and do what you say you’re going to do. Deliver on time. It surprises me how many businesses, even giant multinational competitors, don’t follow through. We do.”

"INB didn’t pretend they knew my business better than I do."

Rod recognized that same philosophy in INB. “I talked to a lot of banks, but I felt INB was the right match. They didn’t pretend they knew my business better than I do; instead, they made the effort to understand where I was going.”

The Ordinary is Extraordinary

Today, Rescue is going, well, everywhere. And the brand name resonates with customers. “It was exciting getting into places such as Ace Hardware and Home Depot. But now, they’re coming to us, asking us to develop products for specific pests, because the Rescue name has a cachet.” He stops and smiles. “It’s gratifying to hear that.”